Our State of Affiliate Brand-Bidding 2026 report made this point in one line: 242 of the 788 domains we caught on a recognized network (30.7%) were caught on two or more networks. It deserves the longer treatment, because what that means for an affiliate network termination isn't obvious from a percentage.
When you remove a coupon site from your program, you end one relationship, on one network. The site keeps its other networks and the brands it reaches through them, and the structure leaves routes back to you.
I run AdCrime, and we sell the scans behind tables like these. Weigh the argument on its evidence, not my word — every check in the closing section works without us.
What this register isn't
We didn't sample the channel. Our register holds brands that asked us for a free scan, brands on rosters we chose to scan, and brands we picked. It is self-selected and says nothing about how common any of this is across e-commerce.
Between 19 February and 25 September 2026 we captured 71,977 paid Google ads, 71,482 of them on branded coupon searches such as "[brand] promo code", using public Google results, followed down the redirect chain. Scanning was largely paused between 6 and 24 September, so nothing below describes today.
This article uses the interceptions (ads we judged confirmed or likely affiliate interceptions) where one of ten networks was identifiable in the click chain: Awin, Impact, Rakuten, CJ, ShareASale, Webgains, Tradedoubler, Partnerize, PartnerStack and PaidOnResults. With the 14 largest mainstream voucher aggregators and brands' own domains excluded, that leaves 9,307 interceptions, 735 coupon sites and 1,779 brands. Network counts are what we saw, not every network a site belongs to.
How wide sites go
Of those 735 coupon sites, 223 (30.3%) were caught on two or more of the ten networks, and 95 on three or more. That is the September finding on a different base: ten networks rather than twelve, with the aggregators excluded.
The widest sites, domains withheld. Brands and captures cover each site's interceptions on any network.
| Site | Networks | Brands | Captures | Last seen (2026) | Which networks |
|---|---|---|---|---|---|
| A | 7 | 123 | 304 | 30 Aug | Awin, CJ, Impact, Partnerize, Rakuten, Tradedoubler, Webgains |
| B | 7 | 85 | 181 | 31 Aug | Awin, Impact, Partnerize, PartnerStack, Rakuten, Tradedoubler, Webgains |
| C | 7 | 39 | 110 | 4 Sep | Awin, Impact, Partnerize, PartnerStack, Rakuten, ShareASale, Webgains |
| D | 6 | 86 | 204 | 30 Aug | Awin, CJ, Impact, PartnerStack, Rakuten, Tradedoubler |
| E | 6 | 84 | 258 | 25 Sep | Awin, CJ, Impact, Partnerize, Rakuten, ShareASale |
| F | 6 | 31 | 181 | 31 Aug | Awin, Impact, Partnerize, PartnerStack, Rakuten, ShareASale |
| G | 5 | 95 | 145 | 31 Aug | Awin, CJ, Impact, Partnerize, Rakuten |
| H | 5 | 81 | 561 | 31 Aug | Awin, CJ, Impact, PartnerStack, Rakuten |
Sites C, E and F list Awin and ShareASale, which are one company (see below).
Two numbers, kept apart
Being an affiliate on multiple networks is one thing. Reaching one brand through several is another, and the 30.3% invites you to confuse them.
- Across the register: 223 of 735 sites (30.3%) were caught on two or more networks.
- On a single brand: of 3,686 site-and-brand pairs where we identified a network, 54 (1.5%) had the same site reaching the same brand through two or more. Those 54 pairs involve 45 brands and 34 sites; only 2 involved three networks.
For any one brand, a site usually arrives through one network. A wide site is mostly reaching different brands through different networks, and terminating it on yours leaves the rest untouched.
One brand, eight sites
Here is the exception up close: one UK retailer in our register, identity withheld, reached by eight coupon sites that each came in through two networks on that brand.
| Site | Networks on this brand | First seen (2026) | Last seen (2026) | Captures on this brand |
|---|---|---|---|---|
| Site 1 | Awin + PaidOnResults | 25 Mar | 27 Jun | 121 |
| Site 2 | Awin + Webgains | 25 Mar | 5 Jul | 23 |
| Site 3 | Awin + PaidOnResults | 25 Mar | 2 Jun | 15 |
| Site 4 | Awin + PaidOnResults | 20 Jun | 9 Jul | 14 |
| Site 5 | Awin + ShareASale (one company) | 25 Mar | 5 Jul | 12 |
| Site 6 | Awin + Webgains | 20 Jun | 9 Jul | 11 |
| Site 7 | Awin + Webgains | 10 Jun | 5 Jul | 10 |
| Site 8 | Impact + PaidOnResults | 26 Mar | 23 Jun | 3 |
Captures include ads where no network could be read, so they are larger than the network-identified subset. They are captures, not clicks or sales. Sites 1–8 are labeled separately from Sites A–H.
Remove Sites 1, 3 and 4 from the retailer's Awin program and their PaidOnResults route to the same brand is untouched. Sites 2, 6 and 7 keep Webgains. Site 8 came in through Impact and PaidOnResults, so an Awin clean-up misses it entirely. Webgains and PaidOnResults are separate businesses from Awin.
We don't know whether this retailer removed anyone, and last seen is only last seen: it doesn't say whether a site stopped, was removed or moved. We did not observe a termination followed by a return, here or anywhere in the register. The table shows the structure that would allow one.
Awin and ShareASale
Site 5 is different. Awin announced its acquisition of ShareASale in January 2017 and said the ShareASale platform would close on 6 October 2025. Its upgrade FAQ now tells publishers "your existing partnerships have been transferred to Awin" and "Most existing ShareASale tracking links will continue tracking."
So a ShareASale hop in a 2026 chain is a legacy link on Awin's platform, and Site 5 reached this retailer through two link formats of one company. Our Awin publisher ID explainer covers how to read them.
We couldn't confirm from public information whether a publisher's ShareASale and Awin identities merged into one account, or whether a program removal on one carried over to the other. If ShareASale links appear in your chains, ask Awin.
Our counts keep the two apart, as the chains show them: a site seen only on Awin and ShareASale counts towards the 223, and a pair like Site 5 towards the 54. We have not re-cut either figure by company.
What affiliate network termination removes
Termination happens at the program or at the network. Awin's publisher terms let an advertiser "remove Publishers from Advertiser Programmes, at any time" (clause 4.1). Tradedoubler's publisher agreement covers suspension "from Tradedoubler's service or from a certain Advertiser's Publisher Program". Rakuten's compliance standards say serious violations "can lead to termination or removal from the network". None of the network terms we could read commits a network to notify others, consult a shared list or refuse a publisher terminated elsewhere, so neither level reaches the operator's accounts on other networks.
What it removes is real. When Awin terminates a publisher for breach, unpaid commissions "shall be forfeited irrevocably" (clause 15.2.5), and impact.com (Impact in our tables) lets a brand reverse pending actions when it expires a contract.
What stays is every other route back to you. If you run a program on a second network, the site may already be there, as the retailer above shows. And IAB UK notes the "potential for sub-publishers that were barred from promoting a particular advertiser programme on an affiliate network" to join that program "through a sub-network".
One relationship ended. The operator still in the channel. Your termination log records accounts removed on a network, not operators you no longer have exposure to.
No shared termination list
Public information shows no shared termination list between networks. We looked for a shared blacklist, a central register or any cross-network sharing arrangement, and found none published.
Where the terms do mention sharing, none obliges it: Awin's let it disclose confidential information to "Awin Group Companies", Partnerize's to "the relevant Advertiser or to any Associated Company", and Tradedoubler's to "any third party" — a permission, not evidence that it happens.
The closest thing is the APMA's Compliance Reporting Portal, launched in July 2026. It is not a termination list: the log "is available exclusively to APMA members", and the APMA says it "does not investigate allegations, determine liability or act as a regulator".
We can't rule out private arrangements. None is public, so don't plan as though one exists.
Without buying anything
Check your other networks
Before closing a removal ticket, look for the same site on every network you run, and again at your next review. Awin's publisher directory searches by website URL (website:XXXX) or publisher ID. impact.com searches by "the name, ID, or type of partner", has no documented domain search, and hides joined partners from its marketplace search by default. Each check only works where you hold an advertiser account.
Follow the redirect chain
The chain is the network-neutral check: follow each coupon ad on your branded coupon searches to where it lands, noting the network hop and publisher ID. How to read an affiliate redirect chain walks through it.
Write terms for the operator
Write your terms to cover the operator (any site, account or subnetwork placement run by the same party) and require publishers to declare other accounts promoting your brand. Without the clause, there is nothing to point at when you file.
Enforce on the account
File against the publisher account ID in the chain, not the domain alone. Our brand-bidding enforcement workflow takes it from there.
Keep your own list
No shared list. So keep your own: domain, publisher ID on each network, date and reason for every removal, sent to your account manager on every network you run.
If you'd rather start from your own data, our first scan is free.
Mario Vaher is the founder of AdCrime, which traces paid ads on branded coupon searches (public Google results, followed down the redirect chain) to the network and publisher account behind each one.