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Rakuten Advertising: reading its links, and when commission locks.

Its links run through

  • click.linksynergy.com
  • linksynergy.com
  • rakuten.click
  • rakutenmarketing.com

A click that passes through one of these on its way to your site was sent by a Rakuten Advertising publisher.

What its parameters mean

  • murlWhere the click goes nextWhere the click goes next.
  • idTracking parameterA tag. Not an identifier on its own.
  • u1Tracking parameterA tag. Not an identifier on its own.

How to file against a brand bidder on Rakuten Advertising

  1. 01

    Find the account

    Ask Rakuten Advertising to identify the publisher from the tracking link and the time of the click.

  2. 02

    Decline before the lock

    Pending commission can be declined; after the lock it gets harder. The date is below.

  3. 03

    Send the evidence

    The ad, the click path and the ID, together. That is what a compliance team acts on.

When it locks

Transactions can be cancelled or adjusted within the transaction update window: 90 days after the order by default, or shorter where the advertiser set one. On Enhanced Order Locking, each order locks on its own auto-lock date.

Locked orders cannot be adjusted or cancelled.

Networks count from the transaction's date. A capture date is a close stand-in: the sale follows the click.

Rakuten Advertising· default 90-day window

Pick a date.

Get a Free Brand ScanRead a Rakuten Advertising link