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Adtraction: reading its links, and when commission locks.

Its links run through

  • adtraction.com
  • track.adtraction.com

A click that passes through one of these on its way to your site was sent by a Adtraction publisher.

What its parameters mean

  • at_gdTracking parameterA tag. Not an identifier on its own.

How to file against a brand bidder on Adtraction

  1. 01

    Find the account

    Ask Adtraction to identify the publisher from the tracking link and the time of the click.

  2. 02

    Decline before the lock

    Pending commission can be declined; after the lock it gets harder. The date is below.

  3. 03

    Send the evidence

    The ad, the click path and the ID, together. That is what a compliance team acts on.

When it locks

Each program sets its own rules. Brands usually approve once a month, after the customer returns window, which is often 30 to 45 days.

Adtraction publishes no rule for reversing an approved transaction.

Networks count from the transaction's date. A capture date is a close stand-in: the sale follows the click.

Adtraction

No published default.

Each program sets its own rules. Brands usually approve once a month, after the customer returns window, which is often 30 to 45 days.

Your program's approval rules are in your Adtraction account.